How does a shopping site can increase your sales?

Have you always dreamed of starting your own online business?  

You can start now with the help of the internet, where you can create your e-commerce website and sell almost anything online like clothes, shoes, bags, gadgets, toys or even sell your own products like perfumes, candles, bakery items, pastries or personal items. It is very easy to create a new shopping site, it is thanks to webdesigners and online websites development plateforms, but you have to know some strategies to increase your shopping site sales. In this article, I am going to talk about the most important strategies to increase your sales. 

Top 10 strategies to increase sales for your online store and the most important tips to implement them:

Entrepreneurs and brand owners seek the best sales strategies to expand the business and earn more profits. But before identifying the best plan to increase the sales of your online store, it is necessary to identify the reasons that can cause sales loss, as perhaps the best way to improve your sales is to address the problems and causes that lead to sales loss, compared to implementing any of the strategies and methods of increasing sales.

What are the main reasons for the low rate sales of your online store?

Let us mention below a list of the most important reasons that may contribute to decrease the rate of selling your products or services online, which are:

1. Targeting customers incorrectly

Before looking for any tips to increase your store sales, you should review and track the performance of your marketing campaigns to discover what is wrong with them. Perhaps one of the most popular reasons why you are not recording more sales rates is that you are targeting the wrong customer segment that is not suitable for your products or services.

And then you will have to do the study and analysis steps from the beginning until you definitely reach the segment of your target audience who is already interested in your brand's products or services.

2. Set up the sales funnel incorrectly

💡 For example, your store may have a complex design and does not provide the ability to search in the store, and therefore your customers cannot find the products they are looking for and want to buy, which causes disruption of an important stage of the sales path. This makes the customer will be unable to find on the product he wishes to purchase after he reaches your shopping site.  

3. Tracking Store KPIs

After the buyers visits your store, they may not be able to reach the product they want, or leave the store once they reache the checkout page. The store speed may also be slow which bores them and makes them leave quickly.

There are many reasons that can cause low sales rates, which will help you to easily identify them and develop indicators to measure the performance of the store.

Unfortunately, these same indicators are one of the reasons for the failure of the store in the event that the store owner does not care to identify and track them.

These indicators are considered one of the best tips to increase sales because of their effective and very important role in detecting and managing challenges and problems, as well as identifying and developing positive aspects.

4. Customers don't trust your store

In the absence of positive reviews and ratings from past customers of your online store, this will be one of the main reasons for your store's low sales rates.

If you are looking for the most effective tips to increase your store's sales, pay attention to the reviews of the store's old customers to show how important they are in building your brand trust and credibility with new customers. This will increase the chances in more than 80% to make the decision to finalize the purchase in your store.

What are the most effective strategies to increase your online store's sales?

1. Create a mobile app for your store

Having a mobile app for your online store has many benefits for your business, the most important of which is providing your customers with an easier and smarter shopping experience. Here is the surge in online sales as a natural and immediate result of providing an easier shopping experience for digital shoppers.

💡 A large portion of search engine visits are attributed more to mobile phones than computers/laptops, and this can be as high as 56% according to a visit rate statistic mentioned by Statista in the first quarter of 2020.

💡 This is in contrast to a study conducted by the Shopify platform, which found that 82% of the total smartphone users use their own mobile phones when making an online purchase.

As these statistics show us how the digital buyers today prefer to shop via their mobile phones. With just a few clicks, they can complete the entire purchase process easily and conveniently.

So feel free to create an Android or iOS app for your online store and be available with all the means preferred by your target customers and use the mobile app as one of the e-sales increase strategies for your online commerce.

✍️ Information that may interest you

Through the mobile application, you will be able to send periodic notifications to notify customers of any offer or discount, or if a new product is added. Thus, the application of your store is one of the most effective marketing means to increase your sales and improve the growth of your store activity in general.

💡 Note:

If you are one of our merchant customers from the Timihost platform, you will be able to easily request the creation of a mobile application for your store, and you will enjoy many  webdesign and Apps developpment services 😉

2. Increase your sales channels

The number of worldwide active social media users is 4.62 billion, according to Data Reportal's results in the beginning of 2022.

Of course, there is a definite opportunity to target a large number of potential customers for your brand among these users.

Therefore, the step of multi-channel sales of products, such as selling through various social media platforms,and the mobile application for your store, are one of the most important effective marketing steps that are indispensable today for any brand, regardless of its activity.

Now, you will find that it is very easy to answer your question, which is how do I increase my sales on the Internet by starting to sell through social media platforms, especially Facebook and Instagram.

This is due to the new features that have been updated across these platforms, namely, the Facebook store and the Instagram store, where you can offer and sell the product or service to your customers in an attractive and smart way than it has been in years.

3. Retargeting your existing customers

Most brand owners are more interested in getting as many new customers as possible and are constantly trying to sell them rather than trying to keep existing customers for their own brand.

The strategy of attracting new customers is not wrong or unimportant, but existing customers should not be overlooked. You can try to use them in exchange for building new customer base.

It is possible to earn a lot of money because of your current customers and their trust in your online store. Keeping your current customers happy and satisfied with their purchasing experience from your store is the most important plan to increase sales in any business.

By developing a special strategy for retargeting your existing customers and selling to them again, along with many other marketing methods, you can be succeed in retaining them.

There are some things that will help you achieve this strategy, and they are as follows:

• Offer them special promotions.
• Offer them surprises like adding products they care about in their shopping carts.
• Don't miss notifications of new products! 
• Show them your interest to hear their reviews and opinions about their purchasing experience.

✍️ Information that interests you

According to WordStream, 98% of digital buyers don't make a purchase during their first visit to a store! This percentage is quite large, but don't be discouraged, with retargeting campaigns you can get customers to come back to your store and complete a purchase instantly.

4. Remind your customers of the advantages you offer them

Another way or one of the strategies to increase the sales of your products on the Internet is the need to replicate the main competitive advantages that characterize your company compared to the other competitors in the market.

Over time, customers can get used to the features you offer them, so you should show them regularly and permanently, especially if they are important features that are unique to other online stores.For example, providing security when paying through your electronic store, is an effective feature to enhance security and confidence for the buyer because of the spread of fraud in e-commerce and fraud through credit cards in the recent period. This made many customers stop using their bank cards to pay online, and they prefer cash on delivery or stop buying products online at all.

So building trust with your customers through providing the necessary protection and security policies to protect their personal data and bank accounts is very necessary. You can do this through the following ways:

On your store home page, show all security badges associated with customer data protection, from banks or consumer protection centers.Also, don't miss adding privacy policies pages to your site.

Use social media and email service to communicate with your customers and send them details about the security measures your store uses so that the customer feels confident in your shopping site forever.

5. Optimize Your Store's Content Marketing Strategy

One of the most common content marketing strategy techniques is to use textual content to promote products, their features, and their benefits. But with the increase in the number of digital buyers and the development of content marketing planning strategies, as well as the effectiveness and efficiency of visual content, especially videos, it must be applied and exploited.

A Quicksprout study found that having visual content on video explaining the features of a product or service increases the likelihood of a customer staying longer on a product page by up to 80%. Instead of reading a long and boring text description, by watching a short video the customer will be able to satisfy the shopper's curiosity about the product and its features.

This will enhance the customer’s purchase motivation and urge him/her to complete the purchase based on what he/she has seen, thus increasing the sales rates in your store.

Therefore, you should pay attention to the use of videos, whether on your online store, through social media, or through email marketing. But how do you use videos to promote your products professionally?

• Post a promotional video about product features.
• Post a video explaining how to take advantage of the product's benefits.
• Publish an educational video that simulates reality by showing how to use the product in the customer's daily routine.

✍️ Information that may interest you

Note that the importance of visual content does not negate the importance of textual content marketing and blogging for your online store, as it helps you communicate with your customers professionally, and it helps contributing to the  higher rankings of your website in Google search results.

Also, the importance of blogging is not limited to the above, but it will help you spread awareness of your brand and its products and services, in addition to the ease of creating backlinks by publishing as a guest on other sites and blogs, which ultimately contributes to reaching the largest possible number of customers and record more sales.

6. Implement promotional marketing strategy

Are discounts and promotions worth a strategy? Is it a suitable plan to increase sales?

Yes, there are many online stores that increase sales through this strategy alone.

Making the customers feel like the winners in the buying process increases their confidence and the likelihood that they will finish buying more products and continue to benefit from your discounts.

👩‍💻 Our advice!

Send a welcoming email to your new customers to entice them to make their first online purchase. It is better to include an offer or a discount promo code in the message to urge customers to take action. This is one of the most important tips for increasing your store sales.

7. Use best-selling products list

One of the effective and well-proven sales strategies is to use your bestseller list to promote your store's products.

By studying consumer behavior, it was found that customers are more attracted to buy popular products or best-selling products than others, as they reinforce the need to buy the product like others.

You can take advantage of this by directing your customers towards what you want to sell and make a profit.

But how can you do this?

• Add a special category on your online store with the best selling products.
• The ability to show an advertisement of the most popular products as soon as the customer enters the site.
• Send a monthly email with the best selling products during the month.